How 2020 Shaped GO’s Digital Future in Online Customer Experience - Part 3
We dedicated a lot of our efforts last year on enhancing our online customer journey, aiming to align with the pandemic needs, provide more value, control and visibility to our customers and a better overall interaction with our website and mobile app. Earlier this year we started sharing with you all the exciting projects our team worked on during 2020 and we now welcome you to the last part of this series of our Customer Online Experience blog. Sit back, relax and enjoy this article! Push Notifications Let’s start with the Push Notifications of our GO app. Back in the summer we felt the need of identifying a new channel to deliver messages to our customers, and the Push Notifications on the mobile app was the solution. Our customers receive notifications on their mobile and by clicking on them, they can immediately see what activity they need to do from the app. A project like this brings together a number of teams, such as the Pr...